DEIF GROUP AND OUR CORE VALUES Established in Denmark in 1933, today DEIF is a global supplier of green, safe and reliable control solutions for decentralised power production, marine & offshore and wind turbines. DEIF has since its incorporation acted socially responsible and with an aim to enhance posi- tive impacts – for example through the inno- vation of new products and services that are beneficial to society and enterprises them - selves – and to minimise and prevent negative environmental impacts. Acting not just in active compliance with the spirit of the law, ethical standards, and interna - tional norms in our business dealings, DEIF’s goal is to move beyond compliance with a par- ticular emphasis on environmental concerns. The DEIF Group has sales offices, competence centres and training facilities in 17 key markets in Europe, Asia and the Americas, and distribu - tors in an additional 35 countries and territories. Due to the significant growth of the DEIF Group and the fact that DEIF operates in an increasing number of countries, we focus hard on ensur - ing that DEIF conducts its activities responsibly, globally. DEIF’s business approach is based on the presumption that culture, practice, ethics and moral standard differ from one country to the next. Despite the differences, our actions and business practices always take their starting point in the DEIF values and Code of Conduct. We want to be recognised for our responsibility, honesty and high integrity in all markets and in everything we do. “Our vision is to be the preferred global supplier of green, safe and reliable energy control solutions.” Toke Foss The overall goal of DEIF is to develop the com- pany’s value in the long term, always based on high ethics in relation to our employees, busi - ness partners and society. To be the preferred global supplier of green, safe and reliable energy control solutions is central to the DEIF Vision. Our three values: Respect, Ambition and Per - spective have been developed, defined and implemented in a process involving employees from all parts of our global organisation. Thus, the values represent the core characteristics of DEIF globally and the way we work and have been working for eight decades. This is a strong foundation for our CSR approach and activities. 4 DEIF Core Values Perspect ive Ambition bition Re spect Respect Ambition Perspective Perspekti ► Respect the whole person ► Respect cultural differences ► Respect agreements ► Respect individual contributions to the entirety Am ► Do it better than yesterday ► Do it better than our rivals ► Do it better than our customers expect us to ► Show initiative and face challenges v ► Show a holistic understanding ► Be open to possibilities ► Seek insight into customers’ and users’ situation ► Focus on knowledge sharing 5
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